Pattern recognition for Founders. Operators. Investors. Navigating structural change in consumer and retail.
Founding Chair. Consumer Ecosystem.
Former Chaired Professor, The Wharton School. Co-Founder, Idea Farm Ventures.

For more than two decades, David has worked alongside the founders who defined modern consumer and retail.
Most operators in consumer and retail have studied David’s work. Very few have access to his judgment. His active advisory is now channeled exclusively through QUIGG Councils.
Founding council of our Consumer Ecosystem.
Every Expert Council operates through two interconnected containers. Tables and Networks.
Principal-to-Principal environment reserved for a very small number of Founders. Operators. Investors. Each carrying consequential decisions in consumer and retail.
Curated intelligence network of peers and experts built around David's judgment and one another.

Most people explain markets after the fact. David sees the shape before it forms. He understands a company’s “why” long before everyone else. Deep knowledge. Exceptional judgment. When David tells you where something is going. You listen.

Founder, QUIGG
David understands the forces that make change inevitable. His work combines deep academic research with decades of advising founders, investors, and global organizations. The result isn’t more information. It’s a clearer way of seeing.

Current thinking on Consumer Markets. Retail Transformation. Patterns beneath Structural Change.
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